Harley Quinn x Half Magic

Project Overview

When it comes to a pop culture collaboration I would vouch for one with Harley Quinn and Half Magic Beauty. Both brands are flamboyant, and eye-catching while centered on self-expression and uniqueness. Having similar target audiences would allow for this collaboration to connect and flourish.

Being an avid makeup lover myself, I designed an eyeshadow palette with a grungy color story and matched the advertising to product. I could have done a complete replica of Harley’s makeup, but I chose to take a more avant-garde experimental path to align more with Half Magic’s identity.

Overall, this project allowed me to sharpen my advertising and branding skills.