Einsteinium
Deliverables
Brand Identity
Market Research
Advertisements
Packaging
Motion Advertisement GIF
Project Overview
Einsteinium is a branding project inspired by the chemical element. While its purpose was to aid scientific research, its design also aimed to appeal to a modern audience.
Behind The Scenes
To begin with, the moodboard was inspired by witty and visually engaging ads. It captured a cyber-futuristic look that presented the brand in a sleek and stylish way. After exploring several ideas, the final tagline became:“Modify Your M.O.”
The sketches incorporated brand elements and aimed to be playful and witty. Early concepts focused on literal references to science and visual comparisons to Albert Einstein.
The design went through several phases before settling on a consistent grid and cube motif used across all ads.
Overall, the shifting was mostly placed towards the models and overall message of the ads.
Environmental Advertising
The advertising campaign captured the brand by having sleek trendy settings showing a futuristic landscape.
Social Media Advertising
The social media advertising sought to invite viewers to imagine themselves using the product.
Physical Packaging
When designing physical packaging for Einsteinium, it was vital to emphasize the information showing the risk of the product due to its radioactivity.
Motion Ad
This ad was a demo of Einsteinium allowing viewers to immerse themself in the futuristic world.