Disadvantage
Deliverables
Brand Identity
Animations
Instagram Reel
Instagram Carousel
Project Overview
The brand Disadvantage is about raising awareness to the dangers of data harvesting, and therefore leading to an increase of personalized ad creeping. It also aims to educate those who are unaware of the dangers of their personal information leaking.
Enviornmental Advertising
Ad Free Day 2025 - workshop on protection against personalized advertising and data broking/harvesting on shutdown of Times Square on New Years.
Takeaways
Flash drive containing items from Ad-Free day with resources such as VPN, browser, and infographic.
Social Media Advertising
The advertising campaign captured Disadvantage by providing info about data harvesting and promoting the Ad-Free Day event.